Prodvera Academy · Free guide
Digital Business Starter
One customer. One offer. One channel. One measure. Thirty days. If you cannot complete those four lines, do not buy a tool, a course or an advertisement yet.
This guide is the first product of Prodvera Academy. It is free to read so the standard is visible before anyone is asked to pay. It is written for an individual or a very small firm. Organisations can use the same sequence, then request training once the page exists.
1. Name the customer in one sentence
Not a market. A person. “Independent accountants who still send proposals as unstructured email” is usable. “Anyone who wants to grow” is not. Write the sentence at the top of a page and do not widen it for thirty days.
2. Name the offer in one sentence
What they receive, by when, and what it costs or what the next step is. “A one-page proposal template and a 45-minute working session, €180” can be sold. “Digital transformation consulting” cannot, until you can say the first deliverable.
3. Pick one channel you will actually touch
A channel is a place you can show up this week: a short email to people you already know, one landing page, or one social profile where your customer already pays attention. Do not open four accounts. The channel’s only job is to carry the offer to the customer you named.
4. Pick one measure
Enquiries, calls booked, or paid orders. Not followers, not impressions, not time spent feeling busy. Write the number you have today, even if it is zero. In thirty days, write it again. That difference is the only progress that counts in this exercise.
The thirty days
- Days 1–2. Write the four lines above. If a line is vague, stop and make it specific. Show it to one person who matches the customer and ask what is unclear.
- Days 3–7. Put the offer on a single page or a single post: who it is for, what they get, what it costs or how to ask, and one proof (a result, a sample, or an honest “first five clients” note).
- Days 8–21. Use the one channel ten times. Each time, point at the same offer. Keep a list of what people asked. Those questions are the next edition of the page.
- Days 22–28. Reply to every enquiry in writing. If someone is a fit, propose the offer with a date. If they are not, say so. Do not invent a second offer to catch them.
- Days 29–30. Record the measure. Decide one change only: the sentence, the proof, or the channel. Then repeat the thirty days, or ask for help with the part that remains unresolved.
What not to buy yet
- A large software stack. A page and an inbox are enough to test an offer.
- Advertising, until the page can explain the offer without you in the room.
- A course that promises income. Buy a skill only when you can name the page it will improve.
- An affiliate promotion of a product you have not used.
When to talk to Prodvera
If the four lines are written and the page still does not produce a conversation, Digital can audit the path. If the enquiries arrive and the follow-up is chaos, Technology can install the handling diagram. If you want the thirty days supervised, Academy can coach the specific question in front of you. Commerce is the right division when you need a file — a template or a checklist — rather than a meeting.